About The Book
The modern buyer has more information at their fingertips than ever before. They are on multiple devices, come from different generations, and have more options to choose from.
The New Rules of Sales Engagement is here to help you efficiently and effectively engage with prospects and customers in the modern era of B2B Sales.
This includes A/B Testing to replicate best practices, Omnichannel sequences to engage with people where they like to be engaged, and how to track and measure the results to make your team a revenue-generating machine.
Special guest contributors include Sales Engagement veterans such as Trish Bertuzzi, Ralph Barsi, Mark Roberge, Craig Rosenberg, Jill Konrath, Jeb Blount, Anthony Iannarino and many more.