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About The Book
The modern buyer has more information at their fingertips than ever before. They are on multiple devices, come from different generations, and have more options to choose from.
The New Rules of Sales Engagement is here to help you efficiently and effectively engage with prospects and customers in the modern era of B2B Sales.
This includes A/B Testing to replicate best practices, Omnichannel sequences to engage with people where they like to be engaged, and how to track and measure the results to make your team a revenue-generating machine.
Special guest contributors include Sales Engagement veterans such as Trish Bertuzzi, Ralph Barsi, Mark Roberge, Craig Rosenberg, Jill Konrath, Jeb Blount, Anthony Iannarino and many more.
"Sales engagement applications are a critical part of the Account-Based stack. One of the most critical touches in orchestration is the SDR and Sales outreach. This is executed at scale via sales engagement applications, making them a critical element of the Account-Based stack."
TOPO | High-Growth Sales and Marketing Analysts
“On average, sales reps dedicate 15% of their time to prospecting—often a manual activity with a lower yield than other selling activities. Sales engagement tools are emerging as a critical element for increasing prospecting efficiency and effectiveness.”
Steve Silver | Senior Research Director, SiriusDecisions
Get The Book
Join the Sales Engagement movement and hear from industry leaders and learnings from analyzing millions of B2B Sales data points.
Popular Sales Engagement Resources
The Ultimate Sales Engagement Guide
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5 Trends Every CRO Must Know
In this no-nonsense guide, we will outline the top five trends every CRO must know, including: Why Revenue Efficiency is becoming more crucial, How Machine Learning and Artificial Intelligence are changing sales forever…