If you took a new job and on day 1, your boss told you, “The next year is going to be the hardest and most challenging year of your life.” Would you stay?
It’s funny how you try to explain what it means to be “in the tech field” to family and friends at holidays and such. But actually, when they don’t get it and keep not getting it, that indicates a real problem with accessibility and education about tech jobs.
If you asked 10 people, you’d get a 50-50 split. Sales development reps should be sales. No, they should be marketing. Or — and here’s a crazy thought — they could be their own department.
What’s the one major thing your prospecting is missing? Empathy. Bet you didn’t think that was the answer. I recently got to interview Jason Bay, Co-Founder of Blissful Prospecting, about the art and science of prospecting.
Once you have about 20% market penetration, year-over-year growth starts to taper off. That’s why you should expand into new markets before you reach those points. For a lot of companies, the honeypot starts to run dry and they have to look into new areas.