So… which comes first, the sales process or the sales technology? It can be hard enough to implement new technology, but it’s harder still when that impacts your sales process — or requires you to rewrite it from the ground up.
It can be one of the most terrifying parts of a sales process… when it’s finally your turn to justify the commercials and show the value. Ideally, you’ll be able to share that the value you’re bringing to the table is 10x the price that the customer is paying. But that isn’t always easy.
A famous English poet once penned the phrase, “No man is an island.” And nowhere is that more true than in the professional world.
In the tech circles I run in, it seems like every leader I’ve spoken with has shared the same problem: Finding great talent to fill their sales teams.
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