When was the last time you thought about risk? As a sales professional, odds are that you’re not constantly thinking about enterprise risk as you put together your sales strategies. But you should be.
What a weird time to be living through right now. Entire sports leagues have ceased operations, cities are going into “lock-down,” and many small businesses are hanging on by a thread, having to radically adjust their operating model to stay open and keep people employed.
As they say, “intent is everything.” Nowhere is that more true than sales. If you can’t capitalize on customer intent and convert that into actionable follow-up, you’re missing out on a huge opportunity.
As distracting as that new technology might seem, the fundamentals of sales haven’t changed. Not only are the fundamentals the same 5 they’ve always been, they’re arguably more important now to help cut through all the distractions that beset sales professionals.
When was the last time you got on a stage and did improv? If you’re like most people, the answer is probably never. After all, improv is scary, right? To be on a stage, with no script, no direction, and no answers?
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