A global media and competitive intelligence company had to close its Montreal office because the managing director moved to Amsterdam. If you’re most companies, what do you do? You put out a job ad, hire a local director, get them up to spend, and hope for the best. But Meltwater tried something different.
On LinkedIn, it isn’t just about getting more visibility. It’s about getting the right visibility. This is something I’m incredibly passionate about. Last year, content on LinkedIn grew by 400%. And it’s only gotten hotter.
Hypergrowth is something to be proud of, but…It can also be really distracting with 20+ problems cropping up at once. Hypergrowth, unfortunately, is known for having such a fast pace that you can’t possibly juggle that many balls at once.
You only see your kids for like 15 minutes tops. You’re constantly doing work on your phone over the weekend. Everyone else is landing huge deals, but not you.
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