Is there a common thread that runs through businesses that survive and business that don’t? Our guest today says yes — and it’s the sales organizations that know their clients the best through data analytics.
Businesses have had 4 responses to the COVID-19 pandemic. They’re thriving, struggling, pausing, or adapting. Knowing which bucket the company on the other end of the call belongs to should affect the approach your sales team takes.
You have something to sell, but you’re not sure whether now is the right time. Or, if you know your product can help, how do you educate about its value? Most of us are in this position right now because of the COVID-19 pandemic.
Sales leadership lessons don’t come cheap. But they do shape a sales leader who excels in embracing challenges and supporting her team.
Finding a product solution to please everyone sounds like an impossible task. If it’s not going to deliver a measurable business outcome, then it’s probably just a want — something that sounds convenient but doesn’t necessarily make your business more efficient.