If you had to come up with a theme for the way you lead your team, what would it be? Today’s guest would say that his theme is the importance of human connection.
Email Sequence is a key ingredient in a sales campaign, but it’s not enough on it’s own. It’s like having a taco without a shell, or spaghetti and meatballs without any sauce. Good, but not great.
My guest on today’s episode is Neil Barlow, Senior Director of Global Sales, New & Exp, at Diligent. We talk about sports insights for coaching SDRs, as well as MEDDIC, Neil’s favorite sales methodology.