The Guide to A/B Testing
Uncover what works and what doesn’t—the right way
Get real visibility into your funnel
Few outbound SDR leaders can provide accurate funnel metrics. This isn’t necessarily their fault—most operations programs simply haven’t tackled the problem before.
This guide aims to fix that problem.
The sales development function is maturing at a fast pace,
but outbound leaders will only earn a seat at the table if they
can make data-driven decisions based on trustworthy funnel
metrics. Following the instructions in this ebook is the first
step toward earning a seat at the table alongside the VP of
How to truly define what ‘top of funnel’ means
To standardize what ‘prospecting’ is for your team and when opportunities are created
How to create uniform outbound prospecting stages for accurate tracking and attribution
The fields and processes you need to get full visibility into your funnel