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About This Episode
One thing that COVID-19 has done is completely disrupt the recruitment and hiring process for nearly every company on earth.
What used to be a fairly straightforward process has had to become an act of adaptation, adjustment, and reallocation of resources.
The days of the “Career Fair” seem to be long over. We can’t exactly get pizza and beer and have everybody to the office to try and talk them into applying to work for our companies anymore, so we’re going to have to get creative.
Joe Matar is our guest on this episode. He’s the VP of marketing at Brazen, and he’s here to talk all about the virtual career fair, why you deserve a job that you love, and how to stand out as a job seeker in these crazy times we’re living in right now.
You Deserve a Job You Love
It’s no secret that the economy is rough right now. While the stock market may be doing well, businesses are hurting, and that’s reflecting in the hiring practices and job numbers we’re seeing in America right now.
But regardless of what you think, you deserve a job that you love. Not that every job you have is going to be your favorite, but you deserve a job that makes you happy and that gives you a sense of purpose and meaning.
And with COVID driving more and more people out of big cities, and highlighting the possibility of remote work for companies that used to not make it a part of their culture, the barrier of a physical location has been removed.
So first off, shoot for the stars when it comes to applying for those jobs. Just because you’re not located in the heart of the city, or even in the same city, you can still have that job that you love.
The Virtual Career Fair
Say you’re a company that needs to hire. Whether it’s sales professionals or marketing professionals, you’ve got open spots that need to be filled, and you want to fill them with the best.
While you can’t host a career fair at the office, you can host a virtual one. It’ll just take a little flexibility, and a little bi of know how.
First and foremost, before any invites are sent, tweets are posted, or LinkedIn in statuses updated, you have to remember one thing: it’s all about relationships.
This may look like your recruiters hosting virtual events that have nothing to do with hiring. Maybe they’re offering resume help, or LinkedIN profile advice.
Whatever the case may be, if you’re investing in those relationships WELL before it’s time to hire, you’re way ahead of the game.
Second, and more practically, you can’t attract folks in the same way you used to. You can’t physically showcase your company culture, so you’ve got to have everybody on board and capture the essence of what it’s like to work for your company.
How can you highlight your company culture without the ping pong table and beers?
Standing Out as a Job Seeker
Face it, it’s rough out there right now.
Unemployment in the US is above 10%. Which means there’s a lot of people looking for work, and a lot of people looking for the job you’re looking for.
How do you stand out?
First, as cliche as it sounds, it’s all about blocking and tackling. The fundamentals. The basics. And while it may sound simple, it means a polished resume and a killer LInkedIn profile page.
Just like companies are trying to market and sell to you, you should be doing the same to them. You’re marketing yourself.
But lest you think that just because you’re communicating with recruiters primarily through email that you don’t have to be on your A-game, you’re mistaken.
You’ve got to be just as professional. No grammar mistakes. No spelling errors. Recruits can feel your energy and your attitude all through the conversation, even if that conversation is happening over an email or LinkedIn message.
You’re selling your personal brand. The thing that makes you YOU. Nobody else has it, which gives you the edge.
So get out there and make things happen.
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