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Sales Engagement Resources

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Episode 147: Sales Process, Meet Sales Technology

So… which comes first, the sales process or the sales technology? It can be hard enough to implement new technology, but it’s harder still when that impacts your sales process — or requires you to rewrite it from the ground up.

Episode 146: How to Bring 10x Value to Your Customer

It can be one of the most terrifying parts of a sales process… when it’s finally your turn to justify the commercials and show the value. Ideally, you’ll be able to share that the value you’re bringing to the table is 10x the price that the customer is paying. But that isn’t always easy.

Episode 143: How to Attract and Keep New SDR Talent

I recently got to talk with Tim Dovedot, Inside Sales Leader at Zscaler, about training recent college grads who are opposed to sales careers. To Tim, anyone who says they really weren’t considering sales is ideal for sales success.

Episode 135: The Art and Science of Prospecting

What’s the one major thing your prospecting is missing? Empathy. Bet you didn’t think that was the answer. I recently got to interview Jason Bay, Co-Founder of Blissful Prospecting, about the art and science of prospecting.

Episode 134: When (And How) to Expand Into New Markets

Once you have about 20% market penetration, year-over-year growth starts to taper off. That’s why you should expand into new markets before you reach those points. For a lot of companies, the honeypot starts to run dry and they have to look into new areas.

Episode 133: What to Look for in an SDR Role

Being on the ground floor of a startup as an SDR can be very exciting. It can also be a little overwhelming searching for the right startup to dedicate your time to. What if their processes are different? What if you have to learn a new technology?

Episode 130: The Psychology of Sales Resilience

“Thoughts limit us, and our thoughts enable us.” If I read that on a Hallmark card, I might keep moving. But when a clinical psychologist with 20 years of experience in organizational behavior tells me that, as a sales leader, I listen.

Episode 127: 4 Keys to Attracting Gender Diverse SDRs

When it comes to our SDR teams, we all struggle with gender diversity.Obviously, there are a lot of organizations trying to combat that, but today, most sales teams are still predominantly male. That’s not the case for Pareto Law. Globally, their sales team is 61% female.

About The Podcast

The Sales Engagement podcast is the #1 podcast focused on engaging your customers and prospects in the modern sales era. This show features real-life stories and best practices from revenue leaders doing the job day in and day out, in a casual, radio-like talk show.

Each episode features modern tactics, strategies, hacks, and tips to get the most out of your sales engagement strategy and help you navigate the next generation of sales. You’ll find energetic talks that will provide you with real actionable value around building meaningful connections and creating a better selling experience through authentic conversations that you can measure.

The Sales Engagement podcast is here to help B2B sales leaders, customer success leaders, and marketing leaders innovate and usher in the next era of modern sales by building pipeline, up-selling customers, and ultimately generating more revenue with more efficiency.

Hosted by Joe Vignolo, Senior Content Managing Editor at Outreach, and Mark Kosoglow, Vice President of Sales at Outreach.

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