LinkedIn is an incredible tool, when you use it right. But how do you use LinkedIn to drive the sales results that you need?
Learn the methods that top salespeople are using on LinkedIn to form better relationships, build their personal brand, and grow business.
Join us as we discuss with, Scott Ingram, Account Director at Relationship One:
- How to optimize your LinkedIn profile for the people you want to attract
- The difference between soliciting and connecting with people on LinkedIn
- The value of experimentation on LinkedIn
More information about Scott Ingram and today’s topics:
- LinkedIn Profile: https://www.linkedin.com/in/scottingram/
- Company Website: https://www.relationshipone.com/
- Other Relevant Links: https://www.saleshacker.com/lp/tips-sales-success-linkedin
Using LinkedIn to Attract the Right People
It can be incredibly easy to get swallowed by the LinkedIn algorithm, especially if you haven’t been active on LinkedIn previously. It can be daunting to even know how to begin.
So where do you start? How do you use LinkedIn, which is an incredibly valuable tool, to attract the people you want to attract?
There are two places you should be putting your focus: your profile and your comments.
Profile
From the very beginning, your profile is everybody’s first impression of you, so there are some very basic things to make sure you get taken care of. Make sure that you have a professional headshot. Invest the money, get someone to take a quality photo, and use that.
Next, make sure your job title and bio are well thought out. Go beyond talking about what you DO in your position. Use your bio as a benefit statement. How can you help people solve their problems in a unique way?
Comments
Once you’ve got your profile the way you want it, focus on comments.
Don’t stress about posting unique content yet. You’ll get to that later. Just find people who you want to engage with, who you agree with, who you want to learn from, and start commenting on their posts.
Not spamming their posts, but leaving thoughtful, engaging, well thought out comments. This is the quickest way to get eyes on your own profile, as long as you’re consistent about whose radar you want to be on and how you’re interacting with those individuals.
A Guide to Effective Posts
Once you’ve got your profile and comments figured out, the obvious next question is: How do I create engaging posts that people will see and interact with?
First of all, abandon your expectations.
You cannot expect a massive level of engagement with thousands of people engaging with and sharing your content if you’re just starting out. It’s just not the way it works.
So it’s important to set some realistic expectations for yourself. Expect it to take at least six months before you really start to see anything meaningful in the way of engagement and interaction.
Second, don’t overwhelm people.
Three to five times a week is a good amount of posting. Anything more than that, especially if you’re just starting out, is going to burn you out and overwhelm those people who are seeing your material. Very few people are going to meaningfully engage daily with your content.
Finally, be vulnerable.
Posts that focus on your clients or your industry are great, and necessary. But if you want to take things to the next level, be vulnerable. Share the things that everybody is thinking, but nobody is saying.
Few things connect with people like humanity.
Make it Work for You
At the end of the day, there is no handbook on perfect LinkedIn engagement. What works for you may not work for the person at the desk next to yours, and vice versa. LinkedIn is a tool, just like every other networking platform.
It can be abused, or it can be embraced and used correctly. It’s going to take some experimenting and tweaking before you find the way that works best for you.
But once you figure it out, it can open a world of opportunities and connections that you never thought possible.
For more engaging sales conversations, subscribe to The Sales Engagement Podcast on Apple Podcasts, Spotify, our website, or anywhere you get podcasts.
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