Humanize sales,
leverage technology,
and close more deals.


Humanize Sales

Create a better B2B buying experience by being authentic, relevant, personalized, and proactive.

Leverage Technology

Replicate the best practices of your top reps and reach people through an omnichannel approach.

Close More Deals

Make generating revenue more efficient and effective by combining the modern art and science of sales.

About The Book

The modern buyer has more information at their fingertips than ever before. They are on multiple devices, come from different generations, and have more options to choose from.

The New Rules of Sales Engagement is here to help you efficiently and effectively engage with prospects and customers in the modern era of B2B Sales.

This includes A/B Testing to replicate best practices, Omnichannel sequences to engage with people where they like to be engaged, and how to track and measure the results to make your team a revenue-generating machine.

Special guest contributors include Sales Engagement veterans such as Trish Bertuzzi, Ralph Barsi, Mark Roberge, Craig Rosenberg, Jill Konrath, Jeb Blount, Anthony Iannarino and many more.

"Sales engagement applications are a critical part of the Account-Based stack. One of the most critical touches in orchestration is the SDR and Sales outreach. This is executed at scale via sales engagement applications, making them a critical element of the Account-Based stack."

TOPO | High-Growth Sales and Marketing Analysts

About The Authors

CEO, Outreach

Manny Medina

Manny co-founded Outreach in 2014 and now serves as CEO. Prior to Outreach, Manny was employee number three on Amazon’s AWS team, and led the Microsoft mobile division from launch to $50M in annual revenue.

Manny bleeds Sales Engagement and spent the better part of the last decade dedicated to solving problems for sales professionals and sales leaders looking to level up their teams and make the buying experience better and the selling experience more efficient. He’s built Outreach up to over 350 employees and over 3000 customers.

VP of Marketing, Outreach

Max Altschuler

Max is the best-selling author of Hacking Sales, CEO of Sales Hacker, and the VP of Marketing at Outreach. He also advises or is invested in over 55 private tech companies. Sales Hacker was recently acquired by Outreach.

Max has spent the past 5 years running the leading media company in the B2B sales technology space, learning the ins and outs of the modern seller and buyer relationship. He’s worked closely with sales and marketing engagement technology companies like Salesforce, Microsoft, DocuSign, Marketo, Hubspot, Linkedin, and many more.

VP of Sales, Outreach

Mark Kosoglow

Mark Kosoglow is Vice President of Sales at Outreach. A transformational selling leader with two decades in strategic sales and business development, he passionately empowers sales teams.

Mark joined Outreach in 2014 as its first “employee” (he took the job as a 100% commissioned contractor) with a personal mission of helping more sales professionals win. He earned his B.A. in Marketing at Penn State and lives in Seattle with his wife Julie, daughters Maqqel and Mia, and sons Sam and Emmanuel (Eman).

As Featured In

“On average, sales reps dedicate 15% of their time to prospecting—often a manual activity with a lower yield than other selling activities. Sales engagement tools are emerging as a critical element for increasing prospecting efficiency and effectiveness.”

Steve Silver | Senior Research Director, SiriusDecisions

Get The Book

Join the Sales Engagement movement and hear from industry leaders and learnings from analyzing millions of B2B Sales data points.

Popular Sales Engagement Resources

The Ultimate Sales Engagement Guide

The world of B2B Sales is evolving more rapidly than ever before. The buyer has so much information at their fingertips and too many channels to engage through. There are endless threads on Linked In talking about Social Selling vs Cold Calling…

Episode 324: The Comprehensive Encyclopedia of Sales Plays

What is the ONE playbook that will help my team drive predictable & repeatable pipeline, once and for all? Aiming to answer that question, Becc Holland & Scott Barker deliver an answer on the one overarching playbook that can create predictable & repeatable pipeline for Sales teams of ALL sizes, SDR teams at ALL stages, and ALL based on data!

5 Trends Every CRO Must Know

In this no-nonsense guide, we will outline the top five trends every CRO must know, including: Why Revenue Efficiency is becoming more crucial, How Machine Learning and Artificial Intelligence are changing sales forever…

Pin It on Pinterest